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Whether you’re laying out your 2026 budget plan or looking for immediate ways to protect margins, these resources are designed to help you make confident, data-driven decisions. Each guide, worksheet, tool/code, and framework is rooted in real-world CPG Pricing insights, so you can quickly tackle issues like reactive pricing, trade-spend inefficiencies, questions around price sensitivities, and unclear profit pools.
Our goal is simple: to equip you with actionable Pricing & RGM strategies and capabilities that deliver measurable results. By blending advanced analytics with practical how-tos, we’ll help you strengthen your pricing, optimize promotions, and drive sustainable revenue growth—so you can move forward with clarity and confidence.
Below are the five critical Pricing & RGM challenges we see repeatedly in mid-market CPGs. Each section outlines why these challenges impact your business and how the Revology CPG Library helps you address them.
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If you keep running promotions without analyzing true ROI, you risk wasting your budget on events that lose money instead of fueling growth. Over time, unchecked margin erosion from ill-informed promotions can threaten overall profitability and make competing harder.
**Solving the 5 Most Pressing Pricing & RGM Pain Points for Mid-Market CPGs Blog-** This blog educates mid-market CPG companies on the transformative benefits of adopting an integrated, insights-driven Revenue Growth Management framework and Revenue Growth Analytics capabilities. It highlights key challenges such as inefficient promotions that erode Gross Profit $ and reactive pricing strategies that prevent sustainable, profitable growth.
Price & Promo Planning Worksheet **with Scenario Analysis —**This Excel-based worksheet consolidates key pricing & promotional information with syndicated and trade spend data, along with elasticity models to enable side-by-side comparisons of different pricing & promotional scenarios. Teams can quickly gauge volume impact, margin shifts, and ROI under multiple “what-if” conditions (including competitive pricing and promo scenarios) before committing to a specific base and promotional pricing plan. An accompanying training video on how to use this workbook is included here.
**Business Deep Dive Framework-** This framework guides CPG teams through a structured, integrated, insights-driven analysis of net revenue shortfalls by dissecting price, volume, and mix impacts. It combines internal transactional data with external syndicated insights to pinpoint the underlying causes—whether from promotions, competitor activities, or distribution gaps—and prescribes clear, prioritized action steps. By integrating these analyses, CPG leaders gain a reproducible, dynamic view of performance and can quickly course-correct to protect margins and reinforce brand value.
**Building In-House Promotion Analytics & Optimization Platform -** This deck outlines a structured approach for creating an internal TPE-TPO (Trade Promotion Effectiveness & Optimization) platform. It shows how to integrate disparate data sources (ERP, syndicated market data, distributor sell-out) into a unified data warehouse and apply advanced analytics—such as regression and ML—to measure promotional ROI, margin impact, cost of incremental volume, and pass-through. By consolidating reports in a user-friendly data visualization interface (e.g.: popular tech stack like Tableau or Power BI), it empowers teams with clear, actionable insights into promotion performance.
Optimizing Product Gross Profits with Price-Value Maps - This slide deck outlines a method for mapping product price relative to perceived consumer value to pinpoint price/brand positioning & optimization opportunities. It guides CPG teams through highlighting brand differentiators, analyzing competitor benchmarks, and positioning products for premium pricing strategies. The framework helps structure a consumer feedback-driven narrative to support more profitable price points in negotiations with internal stakeholders and retail partners.
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Relying on delayed or incomplete competitor information triggers frequent price-matching that erodes brand equity—and margins. When pricing decisions are based on delayed or incomplete competitive data, you’re forced into reactive price cuts that erode margins and brand value. Constantly playing defense means you lose control over your pricing strategy and may fall behind innovative competitors. Without integrated insights, your pricing approach remains perpetually behind the market.
Price Value Mapping - This slide deck demonstrates how to quantify and position a product’s perceived value relative to competitors through consumer-centric techniques (e.g., Van Westendorp price sensitivity, perceived quality assessment). By illustrating the interplay between price, product attributes, and consumer psychology, it offers a structured approach to communicate a brand’s unique worth and avoid knee-jerk pricing decisions. CPG teams gain clear frameworks to align their pricing strategies with real consumer value drivers.
Business Deep Dive Framework - This framework guides CPG teams through a structured, integrated insights-driven analysis of net revenue shortfalls by dissecting price, volume, and mix impacts. It combines internal transactional data with external syndicated insights to pinpoint the underlying causes—whether from promotions, competitor activities, or distribution gaps—and prescribes clear, prioritized action steps. By integrating these analyses, CPG leaders gain a reproducible, dynamic view of performance and can quickly course-correct to protect margins and reinforce brand value.
Price & Promo Planning Worksheet **with Scenario Analysis —**This Excel-based worksheet consolidates key pricing & promotional information with syndicated and trade spend data, along with elasticity models to enable side-by-side comparisons of different pricing & promotional scenarios. Teams can quickly gauge volume impact, margin shifts, and ROI under multiple “what-if” conditions (including competitive pricing and promo scenarios) before committing to a specific base and promotional pricing plan. An accompanying training video on how to use this workbook is included here.
CPG Business Deep Dive Example- Coming Soon
**RGM Analytics Platform for CPG-** This is an outline of an all-in-one RGM Analytics solution that offers both foundational and advanced capabilities (e.g., driver-based margin analysis, promotional ROI measurement, and competitive intelligence) within a single, integrated environment.
By consolidating data from ERP systems, syndicated sources, trade promotion and sales forecasting/budgeting systems, it delivers real-time insights into net revenue drivers, competitor moves, and profit pools across each step in the value chain. Its scenario modeling and elasticity features empower CPG teams to proactively optimize prices, promotions, and merchandising strategies.
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Without transparent insights into how margins are distributed among manufacturers, distributors, and retailers, hidden profit leaks can persist. This opacity can undermine your negotiation power and leave money on the table. Over time, the inability to track these flows stifles your ability to reinvest in growth or adjust trade terms effectively.
Industry Profit Pools - This deck explores how total gross profit is divided among manufacturers, distributors, and retailers, illustrating how promotions and shifts in market power can radically alter each participant’s share. It provides real-world examples (e.g., consumer electronics, heavy equipment) to show how deep price discounts or shifting dynamics can reduce the manufacturer’s margin share and boost distributors’ or retailers’ portion. By mapping where margin “leaks” occur, teams can make more informed decisions on pricing and trade promotions.
Business Deep Dive Framework - This framework guides CPG teams through a structured, integrated insights-driven analysis of net revenue shortfalls by dissecting price, volume, and mix impacts. It combines internal transactional data with external syndicated insights to pinpoint the underlying causes—whether from promotions, competitor activities, or distribution gaps—and prescribes clear, prioritized action steps. By integrating these analyses, CPG leaders gain a reproducible, dynamic view of performance and can quickly course-correct to protect margins and reinforce brand value.
CPG Business Deep Dive Example- Coming Soon
RGM Analytics Platform for CPG - This is an outline of an all-in-one RGM Analytics solution that offers both foundational and advanced capabilities (e.g., driver-based margin analysis, promotional ROI measurement, and competitive intelligence) within a single, integrated environment.
By consolidating data from ERP systems, syndicated sources, trade promotion and sales forecasting/budgeting systems, it delivers real-time insights into net revenue drivers, competitor moves, and profit pools across each step in the value chain. Its scenario modeling and elasticity features empower CPG teams to proactively optimize prices, promotions, and merchandising strategies.
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If retailers view your products as commodities, you’ll be forced into constant price wars that erode margins and brand equity. Failing to clearly articulate your product’s unique value leaves you vulnerable to aggressive discounting and lost market share. Over time, this devalues your brand and stifles long-term profitability.